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Business Builder Series: Small Business Bootcamp - Grow with Google

7/19/2022 - 8/25/2022

Description


Grow with Google: Small Business Bootcamp
Various Dates | Virtual

First Bootcamp Session Starts on July 19!  

Are you ready? 
Take advantage of these learning opportunities to help maximize your business and brand online! 


The Greater Houston LGBT Chamber of Commerce is partnering with Grow with Google to help our members learn digital skills, grow their businesses and access free tools & resources as part of the 2022 Chamber Business Builder Series.

Join us for an upcoming bootcamp, Small Business Bootcamp, starting on Tuesday, July 19, 2022.


What is the Small Business Bootcamp?


The Small Business Bootcamp is designed to develop and apply your strategy to achieve your business goals for the end of 2022!   Half-time has passed and it's time to ask ourselves - what are you going to do differently in the second half of 2022 to make sure we finish the year strong?

Whether you're brick & mortar business, home based, or ecommerce you need to be found online for people to do business with you.  If they don't know you exist, how can they find you? This powerful boot camp provides essential ways to optimize and maximize your visibility and grow your business online!

This is a seven-part live training series that will be hosted virtually.  The Small Business Bootcamp will run on various dates throughout July and August.  You can sign up for as many sessions as you like!


Upcoming Small Business Bootcamp Sessions
Part 1 - July Sessions

July 19 / 2:00-3:00 pm CT - Get Your Local Business on Google Search and Maps
Showing up when customers are searching online is more important than ever. Ensure customers can find accurate, updated information about your local business on Google Search and Google Maps, no matter which device they use. In this workshop, you will learn how to create and manage a Google Business Profile from start to finish.

In this session we’ll show you how to:
  • Create or claim your Google Business Profile
  • Manage your business info across Google Search and Maps
  • Use your Business Profile to connect with potential customers


July 20 / 2:00-3:00 pm CT - Reach Customers Online with Google
Learn how your business can be found online with Google. This workshop explains how Google Search works and how you can improve a website's visibility with Search Engine Optimization (SEO). The session also introduces products like Google Business Profile, Google Trends, Search Console, Google Ads, and more.

In this workshop we’ll discuss best practices for:
  • Improving your website’s visibility in Google’s organic search results, on all devices
  • Creating a free Google Business Profile
  • Advertising your business on Google


July 21 / 2:00-3:00 pm CT -  Make Better Decisions with Analytics
Learn best practices and analyze trends about how customers engage with your business online, then turn these insights into well-informed, actionable decisions.

In this session we’ll cover:
  • An introduction to Google Analytics
  • Creating and understanding reports
  • Making goals
  • Using Analytics with other Google tools


July 22 / 2:00-3:00 pm CT- Learn the Basics of Google Ads
In this workshop you will learn how to reach more customers and grow your business with Google Ads. 

In this session we’ll talk about:
  • How to create an account and set up an ad campaign
  • How to write great ads, refine keywords, and include ad extensions
  • How to measure success


Part 2 - August Sessions

August 23 / 2:00-3:00 pm  - Use YouTube To Grow Your Business
Learn how to use YouTube and the power of video to promote your business or brand.
In this workshop we’ll cover:
  • How to create a YouTube channel
  • Adding videos and organize your channel
  • How to promote your business with video ads
 

August 24 / 2:00-3:00 pm CT - Make Your Website Work For You
In this presentation, learners will discover how to create a search-friendly website that drives user action and supports their goals. Whether launching a new website or sprucing up an old one, this workshop will help.
In this workshop we’ll cover:
  • Five characteristics of a great website
  • Measuring success with your website
  • Designing a goal-oriented website
 

August 25  / 2:00-3:00  pm CT - Sell Online With E-Commerce Tools
Learn how to sell your products online. We'll walk through listing your products for free with Google Business Profile and Merchant Center. And we'll show you one way to sell on your website, using an E-Commerce store built with Shopify. Plus, learn about more helpful tools to stand out online, such as Local Opportunity Finder and Grow My Store.
In this workshop, we’ll:
  • Discuss the Products tab in a Google Business Profile
  • Introduce Google Merchant Center and the basics of creating a free  account and a product feed
  • Show you how to set up an E-Commerce website using Shopify


All registered participants will receive the workshop recordings.


Trainer:
Maria Elena Duron, Google Professional Trainer

Maria is a speaker for the Grow with Google partner program. She helps businesses profitably harness their personal brand, content, and referral marketing. Her wide range of clients includes hotels, restaurants, inventors, authors, and web series creators. 

Maria is a guest lecturer at the University of Texas SBDC, editor-in-chief of the award winning Personal Branding Blog, and a contributing columnist for publications like Business Insider, American Business Journal, Fox Business, US News & World Report, Entrepreneur, The Huffington Post, and The Young Entrepreneurs Council. Maria was awarded the Texas Governor’s Excellence in Small Business Award and is the founder of #brandchat, a recognized online chat focused on marketing and branding. She earned her B.B.A. in marketing from Texas Tech University and graduate work at Cornell University, University of California in Davis, and University of Phoenix. 


Are you ready for the Small Business Bootcamp?  Register today!  Members receive complimentary registration as part of membership benefits. You can register for an unlimited amount of sessions.  

Take advantage of these learning opportunities to help maximize your business and brand online!

The Chamber is proud to collaborate with Grow with Google on the 2022 Business Builder Learning Series.



About Grow with Google:

Grow with Google helps ensure that the opportunities created by technology are available to everyone.  Since launching in 2017, we’ve trained more than six million Americans on digital skills. And through a network of more than 8,500 partner organizations–including local libraries, schools, and nonprofits–more people across the country can reach their full potential. To learn more about Grow with Google partners and the available tools and resources, visit google.com/grow. 


By registering and/or attending a Greater Houston LGBT Chamber of Commerce program or event, you agree to Chamber's Terms of Use & Policies available online at https://www.houstonlgbtchamber.com/terms-of-use-policies/.
Virtual
7/19/2022 - 8/25/2022
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